Stop Losing the Jobs You Already Paid to Win
Debrix is a done-for-you service that recovers the leads, missed calls, and unsold estimates your office can't get to — without hiring anyone or changing how you work.
You don't pay for recovery until we recover — see pricing
Debrix is a done-for-you lead-recovery service for independent HVAC companies. We recover the missed calls, slow web leads, and unsold estimates your office can't get to — without hiring anyone or changing how your team works.
Every Missed Call Is a Job Someone Else Books
Industry estimates put $45k–$176k a year* in lost revenue per HVAC operator from missed calls, slow web leads, and forgotten quotes — money you already paid to generate. When the office is slammed in peak season, follow-up is the first thing to slip.
- Calls go to voicemail in peak — and most callers never try you again.
- Web-form leads sit while the first company to respond books the job.
- $4,500–$15,000 replacement quotes go out and quietly go cold.†
- You find out what slipped only after the month is gone.
The PE-backed chains win on follow-up discipline you can't staff for. Debrix gives you that discipline — so you compete without selling and becoming one of them.
1. ServiceTitan — HVAC inbound-call data (HVAC shops miss ~27% of calls in peak season).
2. Oldroyd, McElheran & Elkington, "The Short Life of Online Sales Leads," Harvard Business Review, 2011 (2,241 firms / 100k+ leads — responding in 5 min vs 30 = 21× more likely to qualify a lead).
3. ServiceTitan, "Follow-Ups 101: Back 2 Basics."
* Annual revenue lost per HVAC operator — directional estimates compiled from multiple HVAC industry sources, 2024–2025; an industry estimate, not a guarantee — Debrix validates the actual figure on your own data.
† Typical U.S. residential HVAC system-replacement price range (industry pricing).
One service that recovers the leads you're losing
We run recovery on top of the tools you already use — nothing new for your team to learn, and no new hires.
Missed-Call Text-Back & fast follow-up
We don't answer your phones — when a call goes unanswered, we text the caller back fast, and we follow up on every slow web lead, so leads stop going cold.
Unsold-estimate re-engagement
We re-engage your highest-value quotes on a schedule instead of letting them sit forgotten — the silent revenue leak, closed.
Full owner visibility
Your owner portal shows every lead end to end — how it came in, every touch we made, and the hand-off — updated daily. The whole story, not just a number.
Recovery on top of the tools you already run
The Debrix recovery engine picks up every missed call, web lead, and unsold estimate — then works it until it's booked or done.
- 1
Bring in every lead
Missed calls, web-form submissions, and email inquiries — plus a branded capture link you can drop anywhere: your website, Google profile, social bio, or email signature. Built to fit the tools HVAC offices already run — during the paid diagnosis we confirm exactly what connects for your shop.
- 2
Every lead gets worked, on every channel
We send a Missed-Call Text-Back the moment a call goes unanswered, then work a consistent, multi-step follow-up by text and email until it's handled — never a single message that fizzles. We don't answer your phones; we catch what the office can't get to.
- 3
Qualified leads, ready to book
Handed back to your team to take from there — or booked straight onto your calendar when you connect one.
- 4
You see everything, any time
Full visibility in your owner portal — every lead, how it came in, every touch, and the hand-off — updated daily. What we recovered, what's open, and what needs you, in plain English.
- 5
You stay in control
You choose what's on — turn on what you need (Missed-Call Text-Back, estimate re-engagement, the capture link, calendar booking) and skip what you don't. Owner-controlled, and nothing's locked in.
From leak to live in three steps
No long onboarding. It starts with a paid diagnosis — so everyone at the table is serious — then we set you up and turn recovery on.
1 · Paid diagnosis
We dig into your real numbers — missed calls, slow web-form replies, unsold estimates — quantify the leak, and build your recovery plan. A paid diagnosis on purpose: it keeps it serious on both sides.
2 · Setup
Included with your diagnosis — we wire Debrix to the tools you already run, configure your follow-up, and stand up your branded capture link. Nothing for your team to learn.
3 · Go live
Leads get worked from day one — and you watch it happen in your owner portal: every lead, every touch, every hand-off, updated daily. And the monthly service doesn't start billing until the first recovered job is in your portal with your sign-off.
Help HVAC owners recover lost revenue from missed calls, slow web leads, and unsold estimates — without hiring or changing how their office works.
See where revenue is slipping — and what we recovered
Your owner portal shows every lead end to end — what we recovered, what's still in play, and what needs you — updated daily. Every recovered job is claimed in the portal with the full trail of what we did — and none of it counts until you sign off.
Built for independent HVAC companies
Owner-led shops tired of watching good leads slip — who want them recovered without hiring anyone or handing off control of their office.
Founders
Two software engineers building Debrix on the independent operator's side.
Jean Dorancy
Senior Software Engineer and Tech Lead at Wayfair, where he builds and leads ad-serving systems trusted with real advertiser spend — high-scale platforms held to strict latency and correctness guarantees, run with the same engineering discipline powering Debrix's engine. He started Debrix to help independent and family-owned service businesses keep the revenue they've earned and stay independent. Based in Greater Boston.
in · LinkedIn
Jordany Arnaud
Senior Software Developer at Citi, where he builds production intelligent agents and modernizes systems that move real money under bank-grade standards for reliability, compliance, and data integrity — the same financial-grade discipline Debrix's recovery engine demands. Holds a master's in Software Development from Boston University and is Oracle Certified in Java. Based in Greater Orlando.
in · LinkedInSimple pricing, built for independent HVAC
One paid diagnosis, then a flat monthly service. No per-seat pricing, no long contracts.
The diagnosis is paid — that's what makes it serious on both sides. The monthly service is different: billing doesn't start until Debrix recovers its first job — a real recovered job, shown in your owner portal, signed off by you. Until that day, the service runs free. After it, month-to-month: cancel at any month-end, no cancellation fee, no minimum term.
One recovered job pays for months of Debrix. A single residential system-replacement runs $4,500–$15,000 — recover just one you'd have lost, and you've covered roughly 2 to 6 months of the service. Many shops leak more than that every month.Industry pricing range, not a Debrix result or guarantee.
Paid diagnosis ($1,500 one-time) includes
- Revenue-leak diagnosis on your own numbers — missed calls, slow web leads, unsold estimates — with a recovery plan.
- Your full setup — Debrix wired to your tools, follow-up configured.
- Your branded lead-capture link, ready to drop anywhere.
Then $2,500/month (monthly service) includes
- Missed-Call Text-Back plus multi-step text & email follow-up on every lead.
- Unsold-estimate re-engagement so your highest-value quotes don't go cold.
- Qualified leads handed back to your team — or booked onto a calendar you connect.
- Owner portal — full visibility into every lead (intake → touchpoints → hand-off), updated daily.
- Owner-controlled — turn on what you need, skip what you don't.
Early access — 5 pilot spots. We're building Debrix alongside our first partners, so pilot terms can flex. Nothing's locked in.
We don't answer your phones, set your prices, or dispatch your crews. Debrix recovers the leads your office can't get to and hands them back ready to book.
Questions, answered
Short, straight answers about what Debrix is, what it does, and what it costs.
What is Debrix?
Debrix is a done-for-you lead-recovery service for independent HVAC companies. We recover the missed calls, slow web leads, and unsold estimates your office can't get to — without hiring anyone or changing how your team works.
How is Debrix different from an answering service or a CSR?
An answering service or a hired CSR is another person you pay and manage; Debrix is a done-for-you service that runs on top of the tools you already use. We catch the leads the office can't get to — Missed-Call Text-Back, slow web leads, and aging estimates — and work each one with consistent, multi-step follow-up, then hand it back ready to book.
Is this software I have to run?
No. Debrix is a service the founders run for you on a system we built. Your only interface is the owner portal, where you see every lead, every touch, and every recovered job — and your sign-off decides what counts.
Does Debrix answer my phones?
No — Debrix does not answer your phones. When a call goes unanswered it sends a fast Missed-Call Text-Back, works the leads the office can't get to, and hands them back to your team ready to book (or books them onto a calendar you connect).
What does Debrix cost?
It's one paid diagnosis of $1,500 — which includes your full setup — then a flat $2,500/mo for the service. The monthly service doesn't start billing until we recover your first job, shown in your owner portal with your sign-off. No per-seat pricing and no long contracts.
What if it doesn't recover anything?
Then you don't pay for the service. Monthly billing starts only when the first recovered job lands in your owner portal with your sign-off. The diagnosis is the only paid step before that, and it delivers your leak analysis and full setup either way.
What tools does Debrix work with?
Debrix is built to run on top of the tools independent HVAC offices already use, so there's nothing new for your team to learn. During the paid diagnosis we confirm exactly what connects for your shop and wire it up as part of your setup.
How fast does follow-up happen?
A missed call gets a Missed-Call Text-Back the moment it goes unanswered, and every slow web lead gets a professional first follow-up fast. From there, the Debrix recovery engine keeps working each lead with a consistent, multi-step sequence by text and email until it's booked or done.
Is my customer data private?
Yes. Your leads and customer information stay private — we never share them, and you stay in control of your office.
We're opening Debrix to our first 5 HVAC companies. Early access means we're building Debrix alongside our first partners — so we're not taking everyone right now. If revenue's leaking out of your phone and inbox, claim a spot.
Apply for a pilot spot
Tell us where your office is losing jobs. We're onboarding our first cohort right now — we'll get back to you.
Your leads and customer information stay private — we never share them, and you stay in control.